Week 1: Libraries and the Internet

Many believe that the world wide web now provides access to all of the world’s accumulated knowledge. A simple Google search will provide all the relevant information a person may desire about a topic. They do not know that valuable information will never become available in machine‐readable form and that much digitized information is only available for a price. Spalding & Wang. (2006). The challenges and opportunities of marketing academic libraries in the USA: Experiences of US academic libraries with global application.   Library Management, 27(6/7), 494-504. doi:10.1108/01435120610702477
This quote may be a little dated in internet-years, but by and large it’s still true, and still relevant: libraries have had trouble when it comes to marketing themselves against (and on) the Internet. This broad point has been tackled by tons of people before me and is an important topic on its own, but it’s as good a place as any to start a discussion on libraries and online video. Continue reading “Week 1: Libraries and the Internet”