Week 7: Analytics

Ah, the great struggle of doing anything new in libraries: answering the question, “why should we care?” to the people with the money that makes things happen, in a way that they’re willing to commit it. This was touched upon briefly in Week 4 when we looked at Colburn and Haines’ downright seminal work on libraries and YouTube, but this week I want to do a deeper dive, because this might very well be the way you justify to your donors the continuation of your project.

Continue reading “Week 7: Analytics”

Week 3: YouTube, Genre, and Vlogs as the Primordial Soup of Online Video

Riding off of last week’s broad topic of how libraries and YouTube compare, this week let’s talk (more) about genre. I touched on it at the end of last week’s first post within the context of how different genres of videos map onto different library offerings, but this is a topic that I think deserves a lot of attention, for two reasons. Continue reading “Week 3: YouTube, Genre, and Vlogs as the Primordial Soup of Online Video”