Week 7: Analytics

Ah, the great struggle of doing anything new in libraries: answering the question, “why should we care?” to the people with the money that makes things happen, in a way that they’re willing to commit it. This was touched upon briefly in Week 4 when we looked at Colburn and Haines’ downright seminal work on libraries and YouTube, but this week I want to do a deeper dive, because this might very well be the way you justify to your donors the continuation of your project.

Continue reading “Week 7: Analytics”