Many believe that the world wide web now provides access to all of the world’s accumulated knowledge. A simple Google search will provide all the relevant information a person may desire about a topic. They do not know that valuable information will never become available in machine‐readable form and that much digitized information is only available for a price.
Spalding & Wang. (2006). The challenges and opportunities of marketing academic libraries in the USA: Experiences of US academic libraries with global application. Library Management, 27(6/7), 494-504. doi:10.1108/01435120610702477
This quote may be a little dated in internet-years, but by and large it’s still true, and still relevant: libraries have had trouble when it comes to marketing themselves against (and on) the Internet
. This broad point has been tackled by
tons of people before me and is an important topic on its own, but it’s as good a place as any to start a discussion on libraries and online video.
Continue reading “Week 1: Libraries and the Internet”